location analysis of regional service areas and planning for mobile businesses is just as important as choosing a fixed site for each company. region must be scouted if you are simply adding another service unit or deciding to open an entire new marketing area. Now, assuming you've decided to go for it and open up new areas, you must send in a scout. You have to take high-tech data, and then move your marketing skills in the right direction. Much like any well thought out military progress, you know what we are dealing with, so to gather more intelligence. Here are some of the information you need to know. Lets assume that you are in the automotive mobile maintenance business for this discussion, each type of business can have different parameters, but it will help you in your development plan. First you need to know where your clients, you have to scout and locate
Retail areas
Office of Parks
large industrial areas
Major employers
of the upper middle class areas
Retail centers provide a good source of income. Typically, such centers include:
Insurance Office
Bakeries
hairdresser
travel agencies
Deli's
These are among some of the good clients for mobile automotive industry. Another major benefit of working in retail centers that will get lots of walk-up customers and a lot of business cards in hand. You could not ask for better exposure, nor to small businesses to buy any better advertising.
Multi tenant office parks and complexes are also great because of the high density of business customers. Most people who work are too busy to do things themselves. Being gainfully employed, you know they have money. After you do this service on their cars, others will see from their office windows. Next thing you know, you are flush with new customers and potentially every car in the parking lot. It is also very easy to order when walking from door to door, because every door just a few meters apart. (High density = high profit when it comes to office complexes .)
Major employers are also great, because one company will have 100-2500 employees. One company may represent one days work per week. These companies also have a pool of cars. Large companies usually have a company car as well. competition, fixed auto companies also do their work at home when doing site analysis and map out its biggest clientele. They are also interested in return on investment and have a lot to lose if they are wrong. They usually hire professional consultants who look at the car wash the following criteria:
Demography
Correct Zoning
Plot
Visibility
count
Traffic Speed
penetration and exit
Adjacent Neighborhood
an existing site plan
area for repair or service work
Competition (three mile radius)
Car Values in
Spacein their demographic studies looking for:
The population of the area
home owners versus renters
age of the population
The number of vehicles
The average time to drive a motor vehicle
They constantly worry about what the competition was there first and how strong the competition is the customer. They look at the competition's image. Is it a well kept property, plant clean, well run, good governance and modern buildings?
They're trying to make their operations convenient. However, a fixed car company can never be as convenient as mobile because they can not move. So, they rely on location, location, location. Obviously, they can not compete with the mobile business, after all, have any location at any time we want. Needless to say, the area around the car washes are usually large areas in which to wash the car and it was so much fun that their market share. It's just too much. No prisoners.
industrial areas are very important as well. There you will find the distribution companies, small businesses and transport the bulk of its fleet accounts. The easiest way to find the industrial zone is to follow the highway or railroad. Industrial areas are where you find the cement trucks, tractors and various equipment loads.
Many cities will have other bonuses such as:
Airports
Bus terminals
ports
Railway warehouse
bases
university
A large government buildings
These areas will require special sales letters, and also have high profit centers. You would be well advised to consider the areas of target markets as well. When scouting fields, it is important to gather lots of information and receive help from as many places as possible. Just because you run a mobile business, instead of a fixed place of business, there is no reason not to do your homework and scout out the area.
