This one is one of the most overlooked and important parts of any Internet strategy. You can be listed high on Google and other search engines, not social marketing, but if there are bad things said about you or your business online, you must act. Search engine results are almost like a credit rating these days. The problem is that most individuals or companies who are victims of defamation of character and bad reviews are not even aware of it.
First, you should start showing your name and the name of your business and key employees through Google to see if anything negative comes up.
After the examination, you should set up Google alerts for all relevant names that you want to track. Google will notify you by e-mail every time a new list with your business or individual name will be indexed.
If you are a victim of anything negative that comes in your search, you have several options.
-Contact search engines to remove it from their search
-Contact site webmaster ask them to take it's
-squeeze pages by adding more web pages that list your individual or company name.
first opportunity to contact the search engine is the one with the least chance of success. Even if you can get it, it will be a lengthy process, sodon't invest much time and frustration in this option.
Alternatively, contact the webmaster, has in some cases, a much greater chance of success. It depends on your negotiating skills. Sometimes it does wonders to offer a site owner to pay for a small ad on their site.
A third option is generally the way to go. Most online services that offer to help you with negative entries using this strategy. They list your business on as many sites as possible, hoping to push the negative search ads on page 4 or 5, where no one stands. They are mainly used for free directories, blog comments and forums.
Most people never bother to look further than 3 pages in search engines, if you are researching the name or company.
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